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How to give your content a more personal touch

Posted on 15th August 2019

Your content contains your voice As The Website Store’s own personal content writer, I think my best area of expertise is “content writing” in general. The most attractive thing about having your own bespoke website designed and hosted for you is that you can write whatever you want on it. After all, it’s your baby

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How you can incorporate trending twitter topics into your social media strategy

Posted on 8th August 2019

Jump on the latest Twitter trend! When you go on Twitter, you’re going to see a ton of posts in your feed that are directly related to the latest twitter trends. Whether that’s #motivationalmonday or #internationalcatday entirely depends on the day and the overall power of the Twitter Gods, but if you prefer posting sporadically,

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Why have your SEO rankings dropped?

Posted on 5th August 2019

Are you having a bad SERP day? It’s important to think of a drop in your rankings as not necessarily a bad thing. True, it can make you feel a little gloomy that your hard work on your website has gone to waste. But it’s important to look at it from Google’s perspective. Google is

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Taking risks with your content

Posted on 31st July 2019

Don’t dull yourself down. Liven things up! If you’re looking for a way to kill your website through a long, slow and highly drawn-out death, then writing generic content is exactly the way to do it. You’ve probably seen a million articles out there on the internet with the same formula over and over again.

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Why your brand NEEDS to start collaborating with online influencers

Posted on 25th July 2019

Social influencers are the future of content marketing It’s one thing to use social media to show off your brand image, it’s quite another to learn how to get it in the public’s eye. I mean, you can spam your product on your Twitter over several big posts, but honestly, if all you do is

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Does your website have a solid social media strategy?

Posted on 23rd July 2019

Social media will help your website be seen and heard! Congratulations! You’ve got a flourishing website that seems to be developing a small following of loyal customers who are obsessed with getting your latest products. However, you’re starting to feel like your website is all brand and no “bite”, well, at least not in the

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What is the purpose behind your content?

Posted on 18th July 2019

Are you starting to run out of content ideas? It’s a hard job being a content writer. I mean I am speaking from experience, but honestly, it can be very difficult to keep your content fresh and interesting. Nowadays, you can do one little search on Google and find everything you want to know at

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You NEED to start using interactive content on your website

Posted on 16th July 2019

Turn your website into a visual masterpiece Interactive content is the key to getting new visitors to explore your website. I mean, take a look at your website right now. It may have a stylish interface and a gorgeous colour scheme, but does anything really stand out to your audience? At the end of the day,

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Top SEO techniques to improve your rankings in 2019

Posted on 11th July 2019

Pick an SEO strategy that works Do you want to improve your SEO ranking for your website? Well, you have come to the right place. The Website Store’s SEO department is always looking for new strategies to improve our clients’ website position. That’s why we want to share with you today some of the newest

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Love The Website Store, Love Warrington

Posted on 5th July 2019

The Website Store has moved to Warrington! So, in one of our previous blogs, we talked about how The Website Store had decided to move to Warrington. You may have wondered to yourself, what prompted this move? Our last location in Wilmslow seemed to be perfect for our business. Well, naturally times change and as

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Creating Content for the Customer

Posted on 1st July 2019

Win over your customers with your writing! Content writing is the sort of thing that people do because they love writing in general. However, if you have a business then you’re going to have to think a little harder before you start smashing out your first post. Effective content writing is about building a relationship

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Where have we been?

Posted on 27th June 2019

Boy, do we have news for you! So, you may have been wondering where The Website Store has been for the last few months. Well, we have been incredibly busy. We are so sorry that we have been quiet for so long. In order to compensate for our quiet period, we are now going to

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The Top Five Marketing Nightmares

Posted on 31st October 2017

As Halloween approaches, we’ve been thinking about some of the nightmarish niggles and devilish dilemmas that plague the marketing industry. Whether you tremble in terror at the excruciating process of transferring content between sites or have recurring nightmares about the mutating landscape of SEO, there’s always an army of macabre marketing monsters to do battle

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Why upgrading from Shopify to a bespoke CMS is the best thing you will do all year

Posted on 26th October 2017

Shopify makes e-commerce easy and after several years of using it, online sellers know that it can be a very simple and easy way to do business. 10 years ago, online shops were still in the embryonic stages of development with several sites suffering major problems due to security breaches, extensions that didn’t work properly

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10 Things About Wilmslow and Cheshire You Should Know

Posted on 19th October 2017

Ten Statistics About Wilmslow and Cheshire To celebrate National Statistics Day, we’re running through the top 10 stats about our home, Wilmslow. Enjoy!  Population: Based on the census of 2001, Wilmslow had a population of 30,326, though this figure can vary depending on how the boundaries of the town are defined. In 2011, the original

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Why Is Web Development So Important?

Posted on 17th October 2017

The modern business world is evolving. You need to ensure that you keep up with your clients and competitors and a professional online presence is one of the best ways to do this. A website that evolves and adapts to the demands of the market or the client base will automatically perform better than a

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Do You Need To Update Your Website More?

Posted on 9th October 2017

Unless you have a proven content strategy in place, the answer to this question is a resounding yes. The simple fact is that websites with regularly updated, high-quality content outperform sites with static or out of date material significantly. This blog will help you to understand some of the main reasons why it’s important to

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Twitter Blogs
The Best Marketing Techniques That Will Benefit Your SEO

Posted on 9th June 2017

Marketing your online business is similar to that of most business’ in that the marketing techniques used are dependent on the product you are trying to sell. A combination of well-planned marketing campaigns can lead to a very successful business endeavor, so choosing which path to take is important to ensuring the longevity and popularity

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PPC Keyword Types
The Google Pay Per Click Keyword Types You Need To Know

Posted on 5th June 2017

Setting up a Google Adwords PPC Campaign seems a lot easier than it actually is. It seems so simple to just set up your account, enter in a few relevant keywords and away you go – watch the sales roll in. Unfortunately, that’s not usually how it works. Creating and maintaining a successful PPC campaign

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SEO Tools
The Top SEO Tools To Use To Get Ranking Quickly

Posted on 26th May 2017

One major avenue of SEO is that of the tools available and how they are used. The difference between new SEO and expert SEO can often just be the use of these and the way in which they are harnessed to plan future campaigns and in turn, produce outstanding results. Google recommends to Webmasters a

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Coding at Website Store
The Five Fundamental Programming Languages We Use at Website Store

Posted on 22nd May 2017

When it comes to web development, there are dozens of different programming languages available to use. While each of them definitely has their place, becoming an expert in every single one of them is becoming increasingly difficult as more and more advances are being made each year. We’ve put together a list of the five

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Programming
Five Essential Resources For Web Development

Posted on 16th May 2017

One of the most important aspects of web development is keeping up with rapidly changing web technologies. Developers must always be proactive and keep an open eye when it comes to emerging new ideas and tools, although for beginners it can be easy to get lost in the ocean of plugins and libraries which the

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Backlinks
How To Build a Strong Backlink Profile That Immensely Benefits Your SEO

Posted on 12th May 2017

Creating a strong backlink profile for your website is an important part of SEO and is not to be overlooked. Whilst buying bulk links online may sound tempting, we would recommend staying away from this as it is heavily against Google guidelines. This also often leads to more work than it is worth as you

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High Quality Content
How To Produce High-Quality Content That Gets You Ranking

Posted on 27th April 2017

The aim of every website owner should be to produce a high-quality resource for their visitors, whether this is an e-commerce website, a blog or a social media platform. Part of creating high-quality content is aiming to ensure that the content you have created is user-friendly and easily accessible. By this, I mean that by

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Is Facebook for you?
Is Facebook The Best Social Media Site For Your Brand?

Posted on 19th April 2017

In 2017, it’s completely unheard of for a business to not have at least one social media site connected to their work, and this is for a very good reason! Social Media is a measurable, sociable and completely free marketing tool for anyone to use. We’re sure you’re all clued up to the benefits of

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SEO Tips
Identifying The SEO Keywords That Will Boost Your Rankings

Posted on 11th April 2017

SEO. One of the most powerful and important ways to increase traffic to your website. However, it’s not a walk in the park even for the most experienced professionals. Here at Website Store, we have an in-house team of 12 SEO experts who have a track record of getting links to page one. So we’ve

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The Best Tips To Grow Your Business In 2017
The Best Tips To Grow Your Business In 2017

Posted on 8th February 2017

We’ve gathered together our Top 10 Power Tips to guarantee your business gets off to an impressive start in the new year. As another new year rolls in, the worries of keeping your business sustainable throughout the following months can take over. At Website Store, we have worked with businesses of all sizes to create

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