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Digital Marketing

How to give your content a more personal touch

Posted on 15th August 2019

Your content contains your voice As The Website Store’s own personal content writer, I think my best area of expertise is “content writing” in general. The most attractive thing about having your own bespoke website designed and hosted for you is that you can write whatever you want on it. After all, it’s your baby

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Why have your SEO rankings dropped?

Posted on 5th August 2019

Are you having a bad SERP day? It’s important to think of a drop in your rankings as not necessarily a bad thing. True, it can make you feel a little gloomy that your hard work on your website has gone to waste. But it’s important to look at it from Google’s perspective. Google is

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Taking risks with your content

Posted on 31st July 2019

Don’t dull yourself down. Liven things up! If you’re looking for a way to kill your website through a long, slow and highly drawn-out death, then writing generic content is exactly the way to do it. You’ve probably seen a million articles out there on the internet with the same formula over and over again.

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Why your brand NEEDS to start collaborating with online influencers

Posted on 25th July 2019

Social influencers are the future of content marketing It’s one thing to use social media to show off your brand image, it’s quite another to learn how to get it in the public’s eye. I mean, you can spam your product on your Twitter over several big posts, but honestly, if all you do is

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Does your website have a solid social media strategy?

Posted on 23rd July 2019

Social media will help your website be seen and heard! Congratulations! You’ve got a flourishing website that seems to be developing a small following of loyal customers who are obsessed with getting your latest products. However, you’re starting to feel like your website is all brand and no “bite”, well, at least not in the

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What is the purpose behind your content?

Posted on 18th July 2019

Are you starting to run out of content ideas? It’s a hard job being a content writer. I mean I am speaking from experience, but honestly, it can be very difficult to keep your content fresh and interesting. Nowadays, you can do one little search on Google and find everything you want to know at

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Creating Content for the Customer

Posted on 1st July 2019

Win over your customers with your writing! Content writing is the sort of thing that people do because they love writing in general. However, if you have a business then you’re going to have to think a little harder before you start smashing out your first post. Effective content writing is about building a relationship

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Where have we been?

Posted on 27th June 2019

Boy, do we have news for you! So, you may have been wondering where The Website Store has been for the last few months. Well, we have been incredibly busy. We are so sorry that we have been quiet for so long. In order to compensate for our quiet period, we are now going to

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The Top Five Marketing Nightmares

Posted on 31st October 2017

As Halloween approaches, we’ve been thinking about some of the nightmarish niggles and devilish dilemmas that plague the marketing industry. Whether you tremble in terror at the excruciating process of transferring content between sites or have recurring nightmares about the mutating landscape of SEO, there’s always an army of macabre marketing monsters to do battle

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Twitter Blogs
The Best Marketing Techniques That Will Benefit Your SEO

Posted on 9th June 2017

Marketing your online business is similar to that of most business’ in that the marketing techniques used are dependent on the product you are trying to sell. A combination of well-planned marketing campaigns can lead to a very successful business endeavor, so choosing which path to take is important to ensuring the longevity and popularity

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PPC Keyword Types
The Google Pay Per Click Keyword Types You Need To Know

Posted on 5th June 2017

Setting up a Google Adwords PPC Campaign seems a lot easier than it actually is. It seems so simple to just set up your account, enter in a few relevant keywords and away you go – watch the sales roll in. Unfortunately, that’s not usually how it works. Creating and maintaining a successful PPC campaign

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Backlinks
How To Build a Strong Backlink Profile That Immensely Benefits Your SEO

Posted on 12th May 2017

Creating a strong backlink profile for your website is an important part of SEO and is not to be overlooked. Whilst buying bulk links online may sound tempting, we would recommend staying away from this as it is heavily against Google guidelines. This also often leads to more work than it is worth as you

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Is Facebook for you?
Is Facebook The Best Social Media Site For Your Brand?

Posted on 19th April 2017

In 2017, it’s completely unheard of for a business to not have at least one social media site connected to their work, and this is for a very good reason! Social Media is a measurable, sociable and completely free marketing tool for anyone to use. We’re sure you’re all clued up to the benefits of

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The Best Tips To Grow Your Business In 2017
The Best Tips To Grow Your Business In 2017

Posted on 8th February 2017

We’ve gathered together our Top 10 Power Tips to guarantee your business gets off to an impressive start in the new year. As another new year rolls in, the worries of keeping your business sustainable throughout the following months can take over. At Website Store, we have worked with businesses of all sizes to create

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