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Identifying The SEO Keywords That Will Boost Your Rankings

SEO Tips

SEO. One of the most powerful and important ways to increase traffic to your website. However, it’s not a walk in the park even for the most experienced professionals. Here at Website Store, we have an in-house team of 12 SEO experts who have a track record of getting links to page one. So we’ve decided to let these guys do what they do best and run a featured series of blog posts with their top SEO tips.

In our featured SEO posts, we will be chatting about all things to do with Search Engine Optimisation. Creating a successful website with a high ranking involves a combination of hard-work, perseverance and subject knowledge. It’s imperative that you build a website to suit your customer’s needs and in doing so, provide a valuable resource for Google’s robots to crawl. When building a successful website, it’s important to ensure that your website is able to connect with your target market and ultimately increase your conversion rates.

SEO (Search Engine Optimisation) is the process of optimising a website to not only become more visible in SERP (Search Engine Results Page) rankings but also to improve factors such as;

  • user experience
  • conversion rates
  • visitor retention (bounce rate)
  • visibility throughout platforms such as social media

SEO is an endless task with consistent benefits, so learning how to carry out SEO on your own website or even oversee the work of those who do is imperative to ensuring that you are both developing a high-quality product and marketing your product in the correct way.

The Top 10 SEO tips that we are about to present over the next 10 weeks have been compiled and proven to work after webmasters have tested them on numerous websites since the release of google. Adapting to Google updates is imperative and whilst the tips below are all guaranteed to have a positive effect on your website today, future updates may invoke change in the way in which SEO is carried out. So without further ado, here is our first installment in our Top 10 SEO Tips series.


Research Keywords and your Market using Keyword Planner:

Running a successful website is like any business, before you jump in the deep end you must first research the market and see which products are in demand. It is then when you can decide if you are able to meet that demand with your services. Luckily for us, SEO guys, the Keyword Planner tool is available through Google to help you plan your next step and give you some insight into which search queries are high in volume, and how competitive these keywords are.

Using the Keyword Planner is simple and offers users the functionality to

  • Search for new keywords using a phrase, website or category
  • Get search volume and trends
  • Multiply keyword lists to get new keywords
  • Plan your budget
  • Get forecasts for those who are looking to use PPC (Pay-Per-Click) to boost their traffic.

The Keyword Planner is essential when you’re looking for some guidance on which keywords are the best for you. You can see just how many people are searching for your product or service, and pick from a list of the top related high-search-volume keywords in your industry. Targeting the most appropriate, high search volume keywords will lead to a substantial boost in your traffic, as Google will present your website to customers who are looking for you. The Keyword Planner is also helpful for finding keyword variations and similar alternatives that you may have forgotten to add.

Need some more help? Drop us an email or give us a call. Visit our Contact Page for information

Join us next week for another of our SEO blogs….

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