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Is Facebook The Best Social Media Site For Your Brand?

Is Facebook for you?

In 2017, it’s completely unheard of for a business to not have at least one social media site connected to their work, and this is for a very good reason! Social Media is a measurable, sociable and completely free marketing tool for anyone to use. We’re sure you’re all clued up to the benefits of using social media, however, which one is the best for you? In this series of blog posts, we will be running through the most popular social media tools and exactly what type of customer is using them. Hopefully, this will give you an insight into which is the best one for you to use to connect with your market. Today’s post is all about the longest running and (somehow) still growing social site, Facebook.

What’s the point?

Facebook is the most popular and powerful social media site operating in 2017. It is the mother of all social sites, however, in the past few years, constant advertising and overpowering by brands has forced everyday users away. This makes it increasingly difficult for businesses to stand out and create a name for themselves on the platform. Facebook is a great tool to use for marketing purposes, however, it’s pretty well known that organic reach has monumentally decreased in the past few years. You have to be prepared to spend a bit of money if you want to reach new customers as a business page. Facebook is also the first social site a customer will look for you on, so even if you’re not as active as you wish you could be, keep your page up for the sake of your visibility.

How many worldwide users?

1.86 Billion (yes, billion) and this increases by roughly 17% every year.

How many UK users?

32.5 million

When shall I post?

Tuesdays and Wednesdays between 1pm and 3pm, and weekday evenings after 8pm.

Who’s using it?

The most popular age range of Facebook users is age 25-34 at 29.7%. If you target Millenials, this is the platform for you.

What is it best for?

Brand Awareness, Instant Chatting, Large Announcements.

Something to remember…

Remember that many users access Facebook via their mobile phone, so make sure all content is easily viewable and readable on a mobile phone as well as a desktop.

 

While you’re checking out Facebook, don’t forget to like our page!

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