Unless you have a proven content strategy in place, the answer to this question is a resounding yes. The simple fact is that websites with regularly updated, high-quality content outperform sites with static or out of date material significantly. This blog will help you to understand some of the main reasons why it’s important to keep your website populated with relevant, engaging content that your users want to see. In the digital age, things can get old and outdated fast, so by maintaining a steady flow of good content, you are ensuring that your visitors will spend longer on your site and more importantly, keep coming back for more.
This blog will help you to understand some of the main reasons why it’s important to keep your website populated with relevant, engaging content that your users want to see. In the digital age, things can get old and outdated fast, so by maintaining a steady flow of good content, you are ensuring that your visitors will spend longer on your site and more importantly, keep coming back for more.
Here are just some of the reasons why it makes sense to update your website as regularly as you possibly can:
If you care about customer satisfaction, you will want to provide your users with interesting, up to date content that has genuine value. This may seem obvious to some people but it can be easy to forget that the customer is the most important person to consider when it comes to your business. By including interesting and engaging blog posts, video content, exclusive images or sound, you are providing something that nobody else can offer.
This means your users will have a reason to check your site on a monthly, weekly or even daily basis. Careful management of new content is absolutely key. Too much at once can be overwhelming to your users but too little can mean they will start to look to your competitors as an alternative. By publishing new content regularly, you are protecting yourself from losing traffic and also giving yourself the best possible chance of attracting new website visitors every day.
SEO or search engine optimisation is a term many people don’t fully understand. Quite simply, it means how well your website performs on search engines such as Bing, Yahoo and of course, Google. If your site is regularly updated with well produced, relevant content, you will vastly improve your chances of appearing on the first few pages of results when users search for the product, industry or market your business works with. Creating content that is rich in keywords but still vibrant, readable and overall, relevant means that Google and the other major search engines will identify your site as being very active. This gives you a far better chance of establishing yourself as an authoritative and reliable presence in your industry and will dramatically improve your position in the rankings.
Creating content that is rich in keywords but still vibrant, readable and overall, relevant means that Google and the other major search engines will identify your site as being very active. This gives you a far better chance of establishing yourself as an authoritative and reliable presence in your industry and will dramatically improve your position in the rankings.
The term “authority potential” may sound abstract but the meaning behind this commonly used SEO phrase is quite simple. Essentially, if your site becomes well known for publishing high quality, relevant new content, it will be seen as an “authority” by Google’s algorithms and search bots, not to mention your human users as well. When you publish top quality written content, you will not only be asserting your own knowledge and experience of the subject, you will also be building up an index of pages that Google and your end users consider to be worthy of reading.
Eventually, your blog posts, industry news and trending or viral content will establish you as one of the leading exponents of your product or service meaning that your chances of reaching that coveted number one spot are exponentially increased. “Content is king” is a phrase you will hear a lot but now that search engines have begun to crack down on unethical practices such as keyword stuffing or duplication of poor quality content, it has never been truer.
Although publishing hundreds of pages of content about nothing, in particular, will do you no favours at all, updating your website with new and interesting written content means that you can catch a much wider spread of potential clients and customers. The more high-quality articles, blog posts and generally entertaining and readable copy you can create, the more potential routes into your website your users will have. Using relevant keywords is part of it but one of the most successful strategies we have seen is creating news articles, blog posts and editorials based on subjects that are trending in your particular industry. Rather than creating something for its own sake, it makes sense to write genuinely engaging copy that provides something valuable to your end user.
This is not something that can be debated or contested; it’s a fact. Websites that don’t consistently update their content drastically underperform and more often than not, slip further and further down the rankings until the only quick way to find them is to type the full URL into the address bar of your browser. Not only is this a long-winded way of doing things, it also defeats the object of search engines entirely.
Other problems can occur from businesses not optimising their websites for mobile platforms. In many industries, traffic from users on mobile devices such as smartphones and tablets vastly exceeds traffic from laptops or desktop computers. Almost everybody has a smartphone now, so this should not be seen as optional extra but an essential part of your website development strategy.
Essentially, there is no escaping the fact that if you own or manage a website, regular updates that included engaging, powerful content are an absolute must if you want to increase the number of new and repeat visitors.
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