As another new year rolls in, the worries of keeping your business sustainable throughout the following months can take over. At Website Store, we have worked with businesses of all sizes to create and improve their online presence, so we’ve learnt alot about how to grow a business along the way. Read ahead to discover our powerful and effective tips that are guaranteed to add value to your business in 2017.
Tip #1 – Define your Creative Direction: Businesses develop and change all the time, but often leave their ideas and goals as they were when they first started out. Think of all the biggest brands, are they exactly the same as when they started out? When Twitter first began, it was a podcast subscribing platform. However, they quickly realised that Itunes dominated the Podcast market and changed their entire business model to suit their consumer. You must change to cater to your market, otherwise you risk being left behind. Brainstorming the ideal creative direction you want to be moving in will help when starting fresh in the new year.
Tip #2 – Revamp your Branding: An exciting, fresh and eye-catching update of your branding can work wonders when grabbing the eye of your consumers. Reflect your passion in your visual communication and it’s sure to make you stand out against your competitors. Visual Communication could mean anything from your logo and website all the way through to your packaging and business cards. These are the factors that represent your product or service, so they really need to grab the attention of your customer. Making small yet refreshing updates to your brand image can go a long way when remaining relevant in 2017.
Tip #3 – Update your Web Design to match: Many customers will search for you online before committing to a purchase, so your web design really has to show off your competitive advantages. We work with a number of different markets, so we know what works well online and what doesn’t. In 2017, consumers want easy to navigate, mobile responsive and interesting web designs. If your website isn’t meeting the needs of your consumer, we can use our research and knowledge to create a more relevant online platform for you.
Tip #4 – Integrate a Mobile Responsive Website: With 80% of internet users accessing websites via their smartphone, having a website that isn’t usable on a mobile is instantly cutting off more than half of your users. At Website Store, all of our websites come designed for use on every device, so your customers can view your content easily and securely.
Tip #5 -Offline Marketing Material: If you’re a small business, it may prove worthwhile to invest in some offline marketing material. Having professionally designed business cards, flyers, booklets, etc. can be a subtle yet effective way to increase your brands visibility. If you do it right, getting noticed will lead to more business.
Tip #6 – Organic SEO: SEO is the process of using keywords to get your website higher up on the rankings. Having a beautifully designed website hidden away on the unseen pages of google won’t do much for increasing your visibility, sales or traffic. Find out how to utilise SEO by visiting our SEO page.
Tip #7 – Connect with the world by using PPC: Pay Per Click is the process of paying for your website to appear at the top of Google for your chosen keywords and is an instantly successful way of getting more traffic to your site. It may seem daunting at first, but we can set you on the right path in terms of setting a budget, targeting the right keywords and achieving outstanding results.
Tip #8 – Create stunning emarketing campaigns: A great way of reaching your market is to create stunning e-shots on a regular basis. These let your customers know whats going on with you and why they should come back for more. We create bespoke e-shots that will substantially increase your traffic and sales. It also gives you an insight into what your customers are interested in, as over time you build up a database of who opens your emails, who clicks through to your page and when this is all happening. This informaton is essential when wanting to understand your customer.
Tip #9 – Become active on Social Media: Social Media not only makes customers lives easier by allowing them free and fast communication channels, but it also shows you whats going on within your market. We create stunning social media pages with regular reports on engagement and growth, so you don’t have to worry about a thing.
Tip #10 – Sit back and watch your business grow!: If you’ve followed our Top 10 Power Tips, all you have to do now is sit back and watch as your hard work pays off.
Posted on 31st October 2017
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