One major avenue of SEO is that of the tools available and how they are used. The difference between new SEO and expert SEO can often just be the use of these and the way in which they are harnessed to plan future campaigns and in turn, produce outstanding results.
Google recommends to Webmasters a variety of tools which may be used to improve both your strategic and analytical power. One of these is Google Webmaster Tools. This website can be used to gain insight and includes the following…
Crawling of your Website
Another tool used by Webmasters is the Analytics tool. The analytics tool enables Webmasters to analyse traffic received : your website to view which sources are most effective. Metrics such as ‘new users’, ‘bounce rate’, ‘pages/session’ and ‘average session duration’ are used to give you an idea of what works and where improvements need to be made.
You can get up to date with our previous SEO posts here…
Posted on 9th October 2017
Unless you have a proven content strategy in place, the answer to this question is a resounding yes. The simple fact is that websites with regularly updated, high-quality content outperform sites with static or out of date material significantly. This blog will help you to understand some of the main reasons why it’s important toRead More
Posted on 9th June 2017
Marketing your online business is similar to that of most business’ in that the marketing techniques used are dependent on the product you are trying to sell. A combination of well-planned marketing campaigns can lead to a very successful business endeavor, so choosing which path to take is important to ensuring the longevity and popularityRead More
Posted on 5th June 2017
Setting up a Google Adwords PPC Campaign seems a lot easier than it actually is. It seems so simple to just set up your account, enter in a few relevant keywords and away you go – watch the sales roll in. Unfortunately, that’s not usually how it works. Creating and maintaining a successful PPC campaignRead More